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Leading Trade and Industry by example

BBC NEWS | Politics | DTI name changes cost '30,000'

The week-long rebrand of the Department of Trade and Industry (DTI) to Productivity, Energy and Industry (DPEI) cost nearly 30,000.

I bet it cost a lot more - there must be thousands of letterheads somewhere being pulped and unaccounted for! As Tory frontbencher Lord Hanningfield said "This whole episode revealed yet again that Tony Blair is more interested in renaming and rebranding Whitehall than renewing and reforming Britain. "

Comments

I think that 30K figure is just for changing the screen savers on their PC's surely?

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