The Electronic Babysitter
IN THE daily battle between Dora The Explorer, Charlie and Lola and SpongeBob SquarePants, it takes a brave broadcaster to launch a new children's channel with the promise that it will become the most-watched commercial service within 18 months.
That was the bullish prediction offered by ITV when it unveiled CiTV, a £30 million response to the BBC’s dominance in children’s television that will feature Horrid Henry and an animated version of the top-selling Bratz dolls.
Launched on March 11, CiTV will be the first commercial children’s channel available on Freeview, now a fixture in almost seven million homes. However, it must also compete in a saturated market with 21 other commercial children’s channels on satellite and cable services
Let me offer a marketing tip for free to ITV - Who has control of the remote? Mummy or Daddy, what do they want? Eye Candy. It's the presenters, stupid. So lets have more Eva Alexander, not that I have noticed, we only have CBeebies on as it is educational, only 5'2", small hands, I always find them so flattering.....