Rebranding - let me at the irons..
Its current motto is "United in Diversity", a cheery catchphrase designed to evoke a continent working together for "peace and prosperity".
If, however, you can think of a better slogan to sum up the European Union, now may be your chance.
Josť Manuel Barroso, president of the European Commission, will this week launch a "new slogan for Europe" competition aimed at re-invigorating the stalled European integration project.
The winning entry will be rolled out during the EU's golden jubilee celebrations next year, together with a new logo to replace the blue EU flag with its ring of gold stars (it represented "perfection, completeness and unity").
It has to be Ceterum censeo Unionem Europaeam esse delendam - unless you can think of a better one!