Eat Beans, Reduce Your Methane Emissions - Defra
"You will be interested to hear that the Department of Environment, Food and Rural Affairs is working on a set of key environmental behaviour changes to mitigate climate change. Consumption of animal protein has been highlighted within that work. As a result the issue may start to figure in climate change communications in the future. It will be a case of introducing this gently as there is a risk of alienating the public majority.
"Future Environment Agency communications are unlikely to ever suggest adopting a fully vegan lifestyle, but certainly encouraging people to examine their consumption of animal protein could be a key message."
Wait for it, alongside our Carbon Ration books Dave (M) will be introducing our Meat Ration books, best get to know your local butcher so you will be able to buy some chops from under the counter.