Pay to Display?
Waterstone's admit charging to promote books | Uk News | News | Telegraph
For £45,000 per book, Waterstone's, the document suggested, would place six titles in windows, front-of-house displays and in a national advertising campaign.
For £25,000, the chain allegedly offered to feature a title in a front-of-store bay as a "gift book", and at tills. For £17,000, a book, it was claimed, would be displayed as one of two titles billed as the "offer of the week" for one week in the run-up to Christmas.
A payment of £7,000 would allegedly ensure a book was promoted as a Paperback of the Year and be mentioned in newspaper advertisements, while £500 would see a book appear in Waterstone's Christmas gift guide, complete with a bookseller review.
Oh grow up! Have journalists never heard of slotting fees or allowances? The money that manufacturers have to pay supermarkets to get their products on the shelf, and how much they pay determines where on the rack they are? For many supermarkets it is as an important an source of revenue as the actual sales receipts. Is it because books should be holy and untainted by sordid commerce or is it that the art grad journalists are bog ignorant of commerce?