Oh dear, oh dear, oh dear. Musto, who manufacture a decent sort of outdoor clobber have fallen for the Daniella Westbrook Burberry moment. Four lovely models on a hillside dressed top to toe in nearly identical outfits - if that doesn't make you think "tossers" then you are a city banker who pays too much for your shooting. The only identically dressed people on a shoot are the staff, not soft-skinned smooth-shaven boy-band men pretending to be guests. On the rare and horrible occasion when a new jacket has to be bought it is traditionally put in the Labrador basket for a week to prevent you turning up like a new boy at school in a shiny uniform.
And anyone who pretends to go stalking without tieing their laces, maybe mummy wasn't there for him, is liable to be face first in a bog before long.