Giving Celebrity Chefs the Bird
Chicken sales have increased this week despite fears that they would slump following a campaign by celebrity chefs against the treatment of the birds.
Jamie Oliver and Hugh Fearnley-Whittingstall have highlighted the differences between standard and free range chickens.
Supermarkets had braced themselves for a drop in chicken sales, which are worth £3.5 billion a year.
A Tesco spokesman said: "This week, daily national sales of standard whole birds are running approximately 7 per cent above the November 2007 daily average."
Doesn't anyone take the advice of pious sermons anymore? We haven't all decided to make up our own minds and say sod the lot of them have we?