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Giving Celebrity Chefs the Bird

Chicken sales up despite Jamie Oliver effort - Telegraph

Chicken sales have increased this week despite fears that they would slump following a campaign by celebrity chefs against the treatment of the birds.

Jamie Oliver and Hugh Fearnley-Whittingstall have highlighted the differences between standard and free range chickens.

Supermarkets had braced themselves for a drop in chicken sales, which are worth £3.5 billion a year.

A Tesco spokesman said: "This week, daily national sales of standard whole birds are running approximately 7 per cent above the November 2007 daily average."

Doesn't anyone take the advice of pious sermons anymore? We haven't all decided to make up our own minds and say sod the lot of them have we?

Comments

And, doctors are desperate for better jobs. So, your son or daughter has just been in an accident, looks iffy, and some relative of some well-connected person needs a new heart.

A Tesco spokesman said: "This week, daily national sales of standard whole birds are running approximately 7 per cent above the November 2007 daily average."

So actual sales this week are higher than an average from 6 weeks ago. Waht a beautifully meaningless statistic.

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