Modern Policing; all logos, concepts, mottos and core values.
Police spend £120,000 on a new logo - The Scotsman
THERE can surely be few more distinctive sights than a police car with its lights flashing, or a beat bobbie in full uniform.
But one Scottish police force has decided it is simply not recognisable enough.
Officials at Lothian and Borders Police have come up with a new logo to tell people who they are – and have spent £120,000 in the process.
...One officer, who did not want to be named, said: "It is a waste of money. We read in the papers they cannot afford to pay police pensions, yet they are willing to spend all this on a new logo.
"Senior officers say they want us to have a more distinct corporate identity. But we already have an identity – we are the police, we wear a uniform everyone recognises."
The force paid tens of thousands of pounds to designers and consultants who concluded that the public did not recognise their existing logo – a traditional crest bearing a Saltire composed of blue and white checks.
Instead, the force has splashed out on a simple logo which carries the words "Lothian and Borders Police", with a curved design intended to combine the concept of protection and the force's geographical area.
A new motto, "work with us", will also be adopted by the country's second largest force, as part of what police say is an attempt to give themselves a "new tone of voice", that will include adopting a new set of core values.
Bing! I'm a winner at Marketing Bullshit Bingo, I just knew "core values" was going to be in there, along with the rest of the guff.