PR Talk - what a joke.
A spokesman for Wall's Ice Cream said: "We want to re-launch the jokes on lolly sticks and we thought that using a comedian like James would be ideal.
"James is an up and coming comedian who is cutting edge and some of his jokes could make ice cream even more accessible to people.
"We want to update the current jokes and make them more relevant.
"cutting edge, relevant, accessible" Doesn't that sort of marketing guff make you want to shove a 99 where the sun don't shine? But he failed to get the full house as he missed out "diversity".