Nannystate misery-guts spoilsportism - they said it!
Consumers will have to satisfy themselves with four small portions of meat and one litre of milk a week to slow down escalating climate change, a major new report has warned.
The study also recommends a cut in consumption of low nutritional value foods such as alcohol, chocolate and sweets, to reduce greenhouse gas emissions caused by their production, along with a return to wartime practices of shopping on foot, buying local products and cooking in bulk.
It concedes that people are unlikely to make such changes voluntarily, and so suggests caps on greenhouse gas emissions (GHG) and carbon pricing to control what food is available at what price.
However, it concedes that this approach "raises enormous questions and accusations of nannystate misery-guts spoilsportism".