Britishness - the bolt-on extra?
Cameron calls for honesty on state of union - Scotsman.com News
"I believe we should be honest about the problems our union faces. It's not just that the SNP are running Scotland; it goes deeper than that. There is no doubt that the number of people who see themselves as British – ahead of Scottish, Welsh or English – is in decline."
Cameron added: "It is in fact about identity. You see it all over Europe, all over the world. People are seeking a clear identity; often a more localised identity. Just look at the rise of Cornish nationalists. I think we shouldn't fight that; I think we should build on top of that to create an inclusive British identity."
Gordon Brown has sought to strengthen the idea of a British identity, suggesting there be a "British" bank holiday, for example.
Cameron said he opposed such "mechanical" moves to strengthen a British identity, arguing instead that unionist politicians needed to renew "a sense of belonging" among people.
A survey in January in the Births Social Attitudes Report asked people to choose one national identity for themselves.
In England, 39% said they were British, down 9% from the previous year. In Scotland, only 3% of people said they considered themselves "only" or "mainly" British, down from 9% three years earlier.