Virgin Exploitation Film Slammed
In teaser adverts promoting its "Whopper Virgins" challenge, the fast food chain describes how it sought out farmers in rural Romania, Thai villagers and residents of Greenland's icy tundra to compare its signature burger with arch rival McDonalds'. The "undeniable" results of the chain's "unbiased" global research – which involved "13 planes, two dog sleds and one helicopter" – will be unveiled in a documentary next week, according to the website Burger King Whoppervirgins.com
But critics have slammed the campaign as insulting and exploitative.
"It's outrageous," Sharon Akabas of the Institute of Human Nutrition at Columbia University, told the New York Daily News. "What's next? Are we going to start taking guns out to some of these remote places and ask them which one they like better?"
Marilyn Borchardt, development director for Food First, called the campaign insensitive. ...
"It doesn't get much more offensive than this," noted The Inquisitor blog. "If visiting poor people in remote locations, some who would be at best surviving on below poverty levels and throwing a burger in their faces isn't bad enough, it gets better, because they also ask the Whopper Virgins to compare the taste of the Whopper to a McDonalds Big Mac as well.
"It's hard to place exactly where this begins on the level of wrongness."
So if I'm a poor peasant living on dried goat dung and lichen and someone offers me not one but two burgers what am I going to feel? Not hungry for the first time in ages I expect. The hysterical anti-burger campaigners, I'm loving it. Does eating tofu give you a sense of humour bypass?