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Government looks for 'lifestyle revolution' in £275m anti-obesity drive |guardian.co.uk

The Department of Health's Change4Life campaign includes £75m of government marketing over three years and a pledge of £200m in services and marketing support from a 33-strong coalition of companies.

It aims to prevent the forecast that by 2050 up to 90% of today's children will be overweight or obese.

"Change4Life has a critical ambition. We are trying to create a lifestyle revolution on a huge scale, something which no government has attempted before," said public health minister Prawn Dimarolo.

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I'm glad to see they have got the logo sorted out....

Comments

Children should be taught self-reliance through wilderness experiences. In Britain, you can take them backbacking and camping. I'm sure you still have wild lands left in reserve. This is where fit children are born - cutting wood, hiking mountains, making camp and scavenging for food and shelter. I have a 12 year old with muscles bulging through his skin. He can wield an axe like a bearded 25 year old. In the Spring and Summer, he sleeps under the stars on our outings through the Western United States. This is our American heritage.

Nice to see that they also have their priorities in order: $275 mill will be spent to achieve precisely... nothing.

Meanwhile, the British Army's kit continues to deteriorate, and your roads decay a little more, and... and... and...

"It aims to prevent the forecast that by 2050 up to 90% of today's children will be overweight or obese."

God I hate the stupidity of this pick the two extreme points on the graph and extrapolate statistics to make one only eat carrots methodology. Looking a bit further ahead, I see that up to 135% of children born in 2020 will be overweight or obese by 2070....

Kim: I know the value's falling, but disturbingly it's £mns not $mns of waste. Still, it's all only money and ultimately "it's for the children"....

It probably is just me, but I really don't understand the joke in this parody. I mean yes it's making fun of Change 4 Life, but what's with the green L looking like he's got a hard on or something. O_o

"In Britain, you can take them backbacking and camping. I'm sure you still have wild lands left in reserve..."

Umm..what?? In Britain you are allowed to walk on specific paths across the few Sites of Scientific Interest which are still open to the public. You must not set up any tent or windbrake, and must not disturb or pick any wild flower, grass or twig. It you set fire to something you will be arrested for arson. If you go equiped for "scavenging for food and shelter", such as with an axe, you will be shot as a suspected terrorist. You will never be more than 100yds away from an ice-cream van or hot-dog stall, anyway

"This is our American heritage."

Well, no, actually. This was the native American Indian's heritage, which you stole from them...


"In Britain, you can take them backbacking and camping. I'm sure you still have wild lands left in reserve..."

Umm..what?? In Britain you are allowed to walk on specific paths across the few Sites of Scientific Interest which are still open to the public. You must not set up any tent or windbreak, and must not disturb or pick any wild flower, grass or twig. It you set fire to something you will be arrested for arson. If you go equiped for "scavenging for food and shelter", such as with an axe, you will be shot as a suspected terrorist. You will never be more than 100yds away from an ice-cream van or hot-dog stall, anyway

"This is our American heritage."

Well, no, actually. This was the native American Indian's heritage, which you stole from them...


I suspect that the Change 4 Life log has been "doctored" or that the big green one is going to stick his cock into the little red one's ear and fuck some sense into it.

When I were a lad we'd play football in the street in winter and cricket in summer. The wicket would be a dustbin lid with a stick wedged in the handle to keep it up.

If it wasn't pissing down we weren't allowed indoors. So we'd walk for miles in small gangs with our catapults and sheath knives, looking for fun. The knives were for whittling wood not stabbing other lads.

Fat kids were so rare they'd be the stuff of legend. There was one in the street next to me, imaginatively nicknamed "Fatty Boy". It was his "glands" apparently. never saw another until I was 16.

We actually walked to school not chauffered around in mumsie's 4WD and often had to run home with the bigger kids running after us.

"In Britain, you can take them backbacking and camping. I'm sure you still have wild lands left in reserve."

Yes, we do - plenty of them, and I have taken my kids backpacking and camping. There are 60 million people on this island but they do tend to bunch together, so as soon as you are more than 3 minutes' walk from the car park you have the woods and the hills to yourself. I live about 30 miles from London and there are still places where you can walk for miles, and see larks, red kites, deer, foxes, vast beech woods, downland, woodland and meadows full of wild flowers, without meeting more than a very few other walkers.

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