Call me a bigot but some multicultural ideas aren't for me
Hindus worship cows for their life-sustaining dairy products, but many also consume bovine urine and faeces in drinks and spice mixes for their "health-giving" properties.
In some Indian states, cow dung and urine are sold in regular dairy shops alongside milk and yogurt, and "ayurvedic" Indian health food companies make porridge, toothpaste and tonic drinks which claim to cure ailments ranging from liver complaints to diabetes and cancer. The urine is also believed to have disinfectant properties while the dung is used in many Indian village huts as a clean and antiseptic flooring.
Now, the RSS's Cow Protection Department has invented a new urine-based soft drink it hopes will promote its health-giving properties to a wider market. "We refer to gau ark (cow urine) as gau jal (cow water) as it has immense potential to cure various diseases. We have developed a soft drink formula with gau jal as the base and it has been sent to a laboratory at Lucknow for testing," said director Om Prakash.
His team is now focusing on packaging, marketing, and of course preservation to stop its curative drink from going whiffy in the summer heat.
If they want some extra raw material there is plenty running down the brook here as the deluge of rain has cleaned the milking parlour right out.