Volunteer or we will force you to...
Cut size of chocolate bars to fight obesity, says food watchdog - Times Online
Gill Fine, of the agency, said: “We are not telling people what to eat. We want to make it easier for people to make healthier choices — to choose foods with reduced saturated fat and sugar — or smaller portion sizes.”
The agency is hoping for voluntary action by the industry but if companies fail to respond, ministers might force their hand by threatening to legislate.
This "We want to make it easier for people to choose" has become the new mantra for the officious. I'm sure Coca Cola, Mars and Cadbury would never have thought of producing bite size products if that is what the customer wanted without this help from the Government. Who is more in touch with what people really want?