David Cameron and all the Mod Cons
BBC - Newsnight: Michael Crick: What's in a party name?
... how often he used the term "Modern Conservatives", and used it as a means of showing the modernised Cameron party is much more compassionate and inclusive than Conservative Party of Margaret Thatcher and others....
Indeed the thought occurred to me - is the phrase being tested? And might "Modern Conservatives" be slowly adopted as the party's unofficial title in the run-up to the election?
Mod Cons? Brave rebranding or a step too far? But worth a punt on buying up variations of it..