For King and Country
“The trends are straightforward. We are all eating in much more and we are eating much more heartily. We are moving away from what has been called healthy food and we are going for comfort food.
“You can see that with the renaissance of retro brands and heritage food like gravy, like pudding mixes, like canned food. And with the cold snaps recently real, hearty food has made a comeback and we are all eating a lot more pies and Yorkshire puddings.”
“The nation has certainly carried on drinking. There has been an emphasis on the value end of the market but, then again, if you are not going out to a restaurant and are instead eating at home there is evidence that people are spending more on their bottle of wine.”
“What we have seen is a reversal of the trend of people buying their tobacco abroad. The recession has meant a lot less overseas travel, a lot fewer foreign holidays and the UK cigarette market is currently very strong,”
Asked whether Britons eating, drinking and smoking their way through the recession is now helping the nation out of the downturn, Ian McCafferty, the CBI’s chief economic adviser, said: “You could say that.”
And what thanks will we get for doing our patriotic duty? More nannying and higher taxes.