The Glasgow Commonwealth Games Plughole Logo
CONCERNS have been raised over the Glasgow Commonwealth Games logo
The new branding for the Games, which cost organisers £95,000, was launched amid a fanfare on Monday and is said to represent the unique aspects of the historic event.
The logo consists of four circles which represent different aspects of the Games. It is based around four numbers associated with the Games – the 20th time the Games have been held, the 17 sports represented, the 11 days of the competition and one host city. The second ring is precisely 17/20ths of the size of the full outer circle, and the third ring is 11/20ths of the size.
At the heart of the logo is the letter G standing for the host city. It was designed by Marque Creative, which was chosen from 66 contenders.
Critics have carped it looks just like money being poured down a plughole, which is they concede is only appropriate.