The Future is Girly Men
Women who live in healthier countries prefer more feminine-looking men, compared with women living in regions where life-threatening diseases are rife, psychologists say. Their research suggests masculine men have the greatest appeal for women who live in areas where a strong genetic make-up is critical for survival.
Women in Mexico, one of the least healthy countries in the study, preferred masculinised faces 54% of the time, compared with only 32% of the time for women in Sweden, which is one of the healthiest countries in the world. In Britain, women preferred the more masculine faces 43% of the time.
So where genetic fitness is less important it is less important, and it is only going to get less so. Sometimes I'm glad I'm out of the running.