UK - Dairy UK have announced a new £7.5m campaign for liquid milk.
The "Make Mine Milk" campaign will promote liquid milk to families with a focus on young people aged 15-24 years old. Work is being driven by the dairy industry's Milk Marketing Forum supported by Dairy UK. The European Commission have awarded a promotional grant of €3m to the project.
302 views after three days and a full page advert in the Farmers Weekly...