Peter Melchett Promotes Soil Association Display Of Ignorance
Choose Organic Everday?
Everyday, rather than "every day".
Everyday is an adjective meaning "daily."
Every day is a time expression meaning "each day" or "regularly."
Note the difference in the following sentences:
1. Jane goes to class every day (each day)
2. Jane has an everyday class. (a daily class)
So "Choose Organic Everyday" doesn't make grammatical sense, of course "everyday" is also a noun meaning "the routine", but then the slogan would have to be "Choose Organic For Everyday Applications..."
It is just a display of ignorance.
Peter Mond, 4th Baron Melchett, heir to Sir Alfred Mond's ICI fortune, educated at Eton and Cambridge, is the front man of the campaign so maybe he can explain this lamentable lapse by the organic movement. Or does it show that the family money was wasted on his education?
Could he and the Soil Association be ignorant and wrong about other things as well?