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Peter Melchett Promotes Soil Association Display Of Ignorance

organic_fortnight.gif Choose Organic Everday?
Everyday, rather than "every day".
Everyday is an adjective meaning "daily."
Every day is a time expression meaning "each day" or "regularly."
Note the difference in the following sentences:
1. Jane goes to class every day (each day)
2. Jane has an everyday class. (a daily class)

So "Choose Organic Everyday" doesn't make grammatical sense, of course "everyday" is also a noun meaning "the routine", but then the slogan would have to be "Choose Organic For Everyday Applications..."

It is just a display of ignorance.

Peter Mond, 4th Baron Melchett, heir to Sir Alfred Mond's ICI fortune, educated at Eton and Cambridge, is the front man of the campaign so maybe he can explain this lamentable lapse by the organic movement. Or does it show that the family money was wasted on his education?

Could he and the Soil Association be ignorant and wrong about other things as well?


Sorry but I can't agree, and I'm not convinced by your link. 'Every day' means daily, with the implication of 'on a long term, continuing basis'. 'everyday' is an adjective but means common, ordinary, commonplace: it's an antonym of 'special'.

You are quite right about Melchett, though.


Yes, I think you're right. It's just one small example of the process of elimination of correct grammar from all areas of life. What used to be private mistakes are now printed on public material like this. One great example in my house at present is on my daughter's Garnier PureActive "exfo-brusher wash". After explaining what it does, the heading reads "it's secret?". Well no, it isn't secret actually. What they meant, of course, is "its secret?". But how many will notice and how many of them will care? Most adverts have now banished all use of the hyphen, even for such phrases as "in house" and "on line". I guess they look messy. And how many times do you see mix-ups such as "sight" for "site", "phased" for "fazed", "reign" for "rein", etc. I don't mind that the language develops -- that's positive. But I don't like how it declines.

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