10:10 - Sorry - Next time we won't forget to put in a few baby bayoneting jokes
No Pressure | 10:10
Today we put up a mini-movie about 10:10 and climate change called 'No Pressure’.
With climate change becoming increasingly threatening, and decreasingly talked about in the media, we wanted to find a way to bring this critical issue back into the headlines whilst making people laugh. We were therefore delighted when Britain's leading comedy writer, Richard Curtis - writer of Blackadder, Four Weddings, Notting Hill and many others – agreed to write a short film for the 10:10 campaign. Many people found the resulting film extremely funny, but unfortunately some didn't and we sincerely apologise to anybody we have offended.
As a result of these concerns we've taken it off our website.
We'd like to thank the 50 film professionals and 40 actors and extras and who gave their time and equipment to the film for free. We greatly value your contributions and the tremendous enthusiasm and professionalism you brought to the project.
At 10:10 we're all about trying new and creative ways of getting people to take action on climate change. Unfortunately in this instance we missed the mark. Oh well, we live and learn.
Onwards and upwards,
Eugenie, Franny, Lizzie and the whole 10:10 team
So Richard Curtis gets the blame, not the 90 people who worked on it or the others who approved and paid for it. All of them so far up their own eco-arses they couldn't see any problem with threatening to blow up people who weren't convinced to sign up to a fatuous campaign.
It is an epic fail, the New Coke of the eco movement. And it isn't going to go away.
And the biggest problem it had - it just wasn't funny.