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Out of Flavour

Don't call it vegetarian, it is 'meat free' - Telegraph

Retailers are increasingly selling dishes as 'meat-free' as vegetarianism is seen as "outdated" and unfashionable.
The shifting trend has frustrated some vegetarians, who fear it will become harder to find dishes that are completely free of animal products such as gelatin or Parmesan cheese.
Liz O’Neill, head of communications at the Vegetarian Society, said: “We’re definitely not this year’s flavour."

Flavour, not this year, not any year...

Comments

I avoid fat free, low salt and sugar free foods and drinks. Awful! Almost inedible the taste is so bad. I have had a few vegetarian meals and they pretty much have the same problem.

Morrisons have been doing meat free breakfasts for years.

It could simply be pragmatic retailers finding a path of less resistance, as highlighted by:

"The shifting trend has frustrated some vegetarians, who fear it will become harder to find dishes that are completely free of animal products such as gelatin or Parmesan cheese."

Meat free is a simple labelling term - it is something bereft of meat. One man's vegetarian is another man's vegan. Some won't mind, say, gelatin because it isn't meat while others would shit their pants about it.

Liz O’Neill said: “If any supermarket puts their meat-free brand in a fridge alongside the meat, vegetarians might not walk down that aisle. We all have our familiar routes in the supermarket.”

And don't the supermarkets know it! That's why they keep moving things around. They don't want you shopping on autopilot and as efficiently as you can they want you browsing and buying on impulse. I think Ms O'Neill is afraid that vegetarians will be seduced to the dark and juicy side if they have to walk past the bacon.

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