Climate Week is coming. If that means nothing to you, how do you fancy a "supercharged national occasion that offers an annual renewal of our ambition and confidence to combat climate change"?
Over the course of the week (March 21-27), it hopes thousands of events will take place across the country, and that many thousands of individuals will sign up for the currently unspecified Climate Challenge (50,000 have registered already).
The week has already been backed by a dizzying roster of supporters, which includes David Cameron, Nick Clegg, Kofi Annan and Al Gore, as well as hundreds of organisations both national and local, public and private sector.
But a section of the environmental movement that is concerned about the event's sponsors are mounting a counter-campaign which includes spoof entries for the awards and an anti-Climate Week Facebook group.
The Anti's are just bitching because it is a corporate greenwash event, not because it is a a stupid event, so maybe there needs to be an anti-anti-climate week group.
For some reason it reminds me of the way the extreme socialist parties end up in eternal fractioning and mutual hate.