Olympic Laws Own You
The Department of Culture, Media and Sport (DCMS) said it had made changes to the draft London Olympic Games and Paralympic Games (Advertising and Trading) Regulations after some respondents to its consultation on the proposed new laws said the wording had failed to account for the possibility that athletes or spectators could display adverts on their body.
Under the London Olympic Games and Paralympic Games Act the Government is legally obliged to create new regulations on advertising and street trading "in the vicinity of London Olympic events".
So much for walking through parts of London with that Nike tattoo, or wearing your favourite beer branded T-shirt. Your body belongs to the State to do with at it wills.