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The Secret London 2012 Look Book

London 2012 Look Book

This website is designed to give you ideas and guidance about how you can celebrate the Olympic and Paralympic Games in 2012 in your area and to purchase Look items.
You must agree to ...an obligation to follow the London 2012 Look: Brand Protection Guidelines which include rules about where and when Look items can be displayed. Note that special rules apply if you are hosting any events in the places you propose to display Look. You should read the guidelines before selecting items to purchase to ensure the manner in which you are planning to use them will comply with the guidelines. This site also provides information about planting or mowing any London 2012 themed displays and includes some relevant guidelines and terms and conditions which you will be deemed to accept by using any of the planting and mowing templates provided on the site. Please also ensure you have read these before undertaking any London 2012 themed planting or mowing.

I tried to find out about the London 2012 Look so we could all celebrate the Olympics but no luck...


Thank you for your request to view the London 2012 Look Book. Unfortunately your e-mail address does not match our approved list. If you are a Local Authority, Business Improvement District or Port of Entry please reapply using your official e-mail address.

If you do not fit into one of these categories please reply to this message letting us know your reasons for requesting access to the LookBook.


Harry Graham
Look Intern
Brand and Marketing

London Organising Committee of the Olympic Games and Paralympic Games Ltd
One Churchill Place
Canary Wharf
London E14 5LN
Direct Line +44 (0)20 3 2012 856
Switchboard: +44 (0)20 3 2012 000
Fax: +44 (0) 203 2012 001

The London Organising Committee of the Olympic Games and Paralympic Games Limited A company registered in England and Wales with its registered office at One Churchill Place, Canary Wharf, London E14 5LN and registered number 05267819 This E-mail is confidential. If you are not the addressee you may not copy, forward, disclose or use any part of it. If you have received this message in error, please delete it and all copies from your system and notify the sender immediately by return E-mail.

(Luckily I'm the addressee so I'm allowed to copy, forward, discloe and use any part of this email...)

Harry, I wonder if you are an unpaid intern Yah!, Please give me a clue as to what the appropriate London Olympic Look is? Does it involve Brown Shirts and leather shorts?


Expect the boys in blue to be kicking your doors in very shortly.

Wait until they see the actual plans he has for "the look".

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