The Olympics - A Suitable Symbol The £5000 Castle Built On Sand
The giant sandcastle built in Weymouth to mark 100 days until the Olympics has been taken down already over of safety fears.
It took four days to build and cost the London Games Organising Committee £5,000.
They tell us though they were only going to keep it there for a short time so they could take photos.
"This extensive coverage , linked to the London 2012 Games, helps to promote Weymouth & Portland and Dorset around the world in print media, online and on TV. Paid for by LOCOG, the image has secured tourism coverage valued way in excess of the cost of building the sandcastle and staging the photo shoot."
Wasting £5000 on a photo-op - how very suitable a symbol for the Perspire A Generation Olympics.