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London 2012 Summer Stasi

Britain flooded with 'brand police' to protect sponsors - Home News - UK - The Independent

Hundreds of uniformed Olympics officers will begin touring the country today enforcing sponsors' multimillion-pound marketing deals, in a highly organised mission that contrasts with the scramble to find enough staff to secure Olympic sites.

Almost 300 enforcement officers will be seen across the country checking firms to ensure they are not staging "ambush marketing" or illegally associating themselves with the Games at the expense of official sponsors such as Adidas, McDonald's, Coca-Cola and BP. The clampdown goes on while 3,500 soldiers on leave are brought in to bail out the security firm G4S which admitted it could not supply the numbers of security staff it had promised.

Wearing purple caps and tops, the experts in trading and advertising working for the Olympic Delivery Authority (ODA) are heading the biggest brand protection operation staged in the UK. Under legislation specially introduced for the London Games, they have the right to enter shops and offices and bring court action with fines of up to £20,000.

Olympics organisers have warned businesses that during London 2012 their advertising should not include a list of banned words, including "gold", "silver" and "bronze", "summer", "sponsors" and "London"....

Just when my gut loathing of the Olympics starts to weaken a little another little nugget, like a floating turd, pops to the surface to remind me that it really is all shit.


UPDATE - Picture from Anoneumouse - remember, parody needs to mimic the original, at least to the extent the audience can perceive the original expression. Therefore, if one has to make the original expression unperceivable in order to avoid infringement, there is no way to create parody as a logical consequence.


Please tell me that we're not living in Nazi Germany or the Soviet Union.

Obviously if you're a London business using the word "London" in your advertising, you're up to no good and should be under suspicion.

Let's hope the ******* Games aren't washed out by rain and Sir Cliff has to step in ...

"We're all going on our S***** holidays ..."

"Sorry Sir. You can't sing that. It's against the Regulations. Because I don't like your singing and you look too young, I'm going to double the normal fine."

Seriously, what is £20,000 on the advertising budget of ***** Cola? Get taken to Court. Hoo ha in the Press. Brand name advertising at a tiny fraction of the normal price.

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